Product Management is an exciting discipline. We are happy to work in the digital industry. We see product driven companies disrupting whole industries and changing the world. Product is sexy.
And product is hard. In our personal experience, building great products involves a lot of daily struggles, difficulties and pain. Challenges increase when successful companies grow.
Public prescriptions for great product management and celebrated success stories don’t translate into the daily reality we see behind the curtains. All the good intent of capable product people doesn’t create systematic step-changing product success.
Why is that?
In our talk, we will surface some root causes behind common unhealthy patterns in product management and offer inspiration how to get some fundamentals right. The experience we gained at XING, a 600+ people company, leads to practical advise around giving context, alignment, and personal mastery. It is applicable for product people in companies of any size.