Walter Schärer

Head of Product & Customer Experience

Swisscom Directories AG

1 Web Project and Product Manager

Walter Schaerer is an industry veteran having worked in different web environments since 1994 when NCSA Mosaic was the predominant web browser and HTML editors were never heard of. After an early stage foray into VRML (Virtual Reality Modeling Language) and co-founding an according startup offering interactive 3D marketing environments in a Netscape browser back in 1996, he eventually reverted to “standard” website projects that made for a better market/product fit.

Early on, though, Walter was involved in large-scale web projects in the telco, travel and hiring industry. He managed to launch numerous new or revamped websites including nifty booking features for Kuoni and Hotelplan, Switzerland’s leading tour operators. He completely rebuilt renowned premium job boards that were eventually acquired by, Switzerland’s leading job board.

Currently Walter overseas product management operations for Swisscom Directories, Switzerland’s largest Internet yellow pages supplier branded as and Check them out when you come to Switzerland; they will be helpful thanks to additional services like location-based public transport and weather forecasts.


2 Travel blogger and social media expert

A product manager by day, Walter publishes travel blog posts by night. In order to learn the social media ins and outs he set out to understand the underlying logic by publishing blogs himself. His hands-on approach with WordPress, Blogger, Google+, YouTube, Facebook, Twitter, Pinterest, Flickr, to just name a few, make him a popular publisher. So far he amassed 5+ mio views on Google+ alone.

On yet another blog he publishes about SEO, project and product management, blogger outreach and online journalism. All it takes to run a successful blog, that is.

His travel blogs are and

His social media publication is